Tuesday, May 19th, 2015

12:15-12:55: Registration

1:00-1:05: Welcome & Overview · Giles Goodwin, CEO, Flite

1:05-1:30: Keynote · Eric Roza, CEO, DataLogix

1:30-2:00: Mobile Topic 1 · Content Optimization & Personalization for Mobile - Peter Krmpotic, Senior Product Manager, Adobe

2:00-2:30: Native Topic 1 · Why and How Content Will Become the Future of Advertising · Justin Choi, President & CEO, Nativo

2:30-3:00: Programmatic Topic 1 · Scaling Social: Data and Technology for the Social Marketer · Seif Hamid, VP of Product, 4C & Jenna Langer, VP of Strategic Partnerships, Livefyre

3:00-3:15: Break

3:15-3:45: Mobile Topic 2 · Engagement on the Go: Insights into Native Tablet Units - Erik Pavelka, CEO, Martini Media

3:45-4:15: Native Topic 2 · User Experience of Native · Michael Villaseñor, Creative Director, Advertising, The New York Times

4:15-4:45: Programmatic Topic 2 · Making Real Time Content a Reality · Carrie Besler, Director (TAAG), Starcom MediaVest Group

4:45-5:00: Closing · Giles Goodwin

 

Drinks Reception & Networking until 6pm